School5 days3 peopleNovember 2024

BrightFuture Academy

A school website that makes admissions enquiries easy for parents — and easy to manage for staff.

Overview

About this project

BrightFuture Academy is a K-12 school in Bengaluru. They relied entirely on walk-in enquiries and word-of-mouth for admissions. They had no website, no online enquiry system, and no way for parents to learn about the school before visiting. We built them a parent-friendly website with a virtual tour, online enquiry forms, and WhatsApp routing.

The Challenge

What we were working with

BrightFuture Academy had no digital presence and relied only on walk-in enquiries for admissions.

No website — parents could not find information about the school online
All admissions enquiries came through walk-ins or phone calls
No way to showcase campus facilities, faculty, or achievements digitally
Staff spent hours answering the same questions from parents on the phone
No way to track or follow up with admission enquiries efficiently

Our Solution

What we built

We built a parent-friendly website with a virtual tour, online enquiry forms routed to WhatsApp, and a Google Ads landing page for admission campaigns.

Designed a clean, informative website showcasing campus, faculty, and facilities
Added a virtual tour so parents can explore the school from home
Set up online enquiry forms that route instantly to the admissions team via WhatsApp
Created a Google Ads landing page focused on admission conversions
Integrated Google Analytics to track enquiry sources and conversion rates

Results

What we achieved

Real numbers from a real project — no exaggerated claims.

3×

More admission enquiries

-41%

Cost per lead vs offline

92%

Parent satisfaction score

5 days

Website delivery time

Admission enquiries tripled within the first admission season after the website launch.

The cost per lead dropped by 41% compared to offline marketing methods.

92% of parents rated the website experience as helpful in their decision-making.

The website was delivered in 5 days, just before the admission season started.

“The team understood education marketing better than agencies we paid much more. Our admissions enquiries tripled and the parent portal saves our admin team 10 hours every week.”

Priya Nair

Principal, BrightFuture Academy

Bengaluru

Services Used