Gym4 days3 peopleJanuary 2025

PowerFit Gym

A gym website that fills trial sessions automatically — with WhatsApp follow-up built in.

Overview

About this project

PowerFit Gym is a fitness center in Delhi NCR. They were spending money on Instagram ads but sending traffic to a slow, outdated website that did not convert. Trial sign-ups were low and follow-up was manual. We built a high-energy membership website with trial booking and WhatsApp follow-up automation.

The Challenge

What we were working with

PowerFit Gym was wasting ad spend because their website did not convert visitors into trial sign-ups, and follow-up was entirely manual.

Old website was slow and did not look good on mobile phones
No online trial booking — interested people had to call or visit in person
No follow-up system for people who signed up for trials but did not show up
Instagram ad traffic was landing on a page with no clear call-to-action
No way to track which ads were actually bringing in members

Our Solution

What we built

We built a high-energy membership website with trial booking, WhatsApp follow-up automation, and ad conversion tracking.

Designed a vibrant, mobile-first website with clear trial sign-up call-to-action
Added a trial booking form that sends instant WhatsApp alerts to the gym team
Set up WhatsApp automation to follow up with trial sign-ups who did not show up
Created a Google Ads landing page optimized for conversion
Installed conversion tracking so the gym knows which ads bring real sign-ups

Results

What we achieved

Real numbers from a real project — no exaggerated claims.

+85%

Trial signups from ads

+40%

Trial-to-member conversion

4.8★

Google rating

4 days

Website delivery time

Trial sign-ups from Instagram ads increased by 85% after the new website launched.

Trial-to-member conversion improved by 40% thanks to the WhatsApp follow-up automation.

Google rating reached 4.8 stars from member reviews.

The website was delivered in 4 days, just before a major ad campaign.

“Our trial signups jumped 85% in the first month. The WhatsApp automation follows up with every prospect automatically. I cannot imagine running the gym without the systems Avimay built.”

Meera Joshi

Owner, PowerFit Gym

Delhi NCR

Services Used